Live from 6Sight

Bridges, two of them

So I've just arrived in San Francisco via London, en route to Monterey for 6Sight. A couple of days here is a pleasant way of mingling buiness with pleasure.

As a kid on the other side of the Atlanic, I remember the fascination I had with the Golden Gate bridge and, by extension, all things California. It seemed impossibly far away and impossibly romantic. When I first saw the GG bridge in the flesh or iron or whatever some 12 years ago, it was a magical moment that  instantly brought back all that childhood wonder. And yesterday, when I cruised under it on a tour boat (typical tourist), I felt 10 years old again. Except that I was already on my fourth Coors and slightly spaced out with jet lag.

But there are some - notably commedian Billy Connolly - who reckon there's an equally impressive bridge in Scotland, namely the Forth Rail Bridge.  Here, judge for yourself.

Golden Gate, taken by me last night

Forth Rail, taken by Dhansak79 on Flickr

Kyle
Scoopt

Interviews with Alexis Gerard and Mark Bole

Recently, Alexis Gerard, Founder and President of Future Image, and Mark Bole, CEO of ShoZu, sat down together to discuss the upcoming 6Sight event and how ShoZu is enabling brands to interact with their consumers in innovative ways via their mobile devices.

Hear what these industry experts had to say:

Interview 1 - Alexis and Mark discuss how ShoZu and cellphones are enabling the visual conversation.

View interview 1

Interview 2 - Both talk about the challenges users face with mobile technology. Mark comments on how the mass consumer is not ready for the mobile internet and how ShoZu removes many of the user experience and technology barriers that exist today, making it zero/one click easy to get content on and off the cellphone.

View interview 2

Interview 3 - Alexis and Mark comment on how services like ShoZu are rapidly changing user expectations of mobile technology and how this will effect the future of mobile imaging and the way in which we embrace the visual conversation.

View interview 3

Look for the 6Sight Blogger from ShoZu

Hello Attendees of 6Sight 2006,

Look for the 6Sight blogger. Voice your thoughts about the show, smile for a photo and view the posts on the Live from 6Sight website.

See you at the Show!

Best Regards,
The Blogger

powered by ShoZu

Still versus moving images

As I prepare my remarks for the conference, I'm having to edit hard -- really hard. I have only 10 minutes.

As I edit back my presentation, I've run into the "moving versus still" images question a few times: Is this event and the audience more interested in still images or video?

The psychology behind each mode is  different, so I likely can't talk about both. Whichever path I take, I'll talk about how images can change people's beliefs and behaviors, especially now that we're carrying imaging devices (mobile phones) with us most of the time.

I'm inclined to focus on still images, but with all the YouTube stuff going on, video seems more on our brains now than ever. (I have to admit, I'm a big fan/user of YouTube. In fact, this quarter my students are only creating videos as deliverables -- see www.captology.tv)

Input welcome on "still versus moving" -- bjfogg@stanford.edu

--BJ Fogg

Stanford University, Persuasive Technology Lab (captology.stanford.edu)

YackPack (www.yackpack.com)

Although slightly alarmed by the prospect of meeting another Kyle, something I've somehow so far avoided, I've gotta say I'm looking forward to 6Sight.

As a media biz dev guy said to me the other day: "Somebody's going to make a lot of money in the user-generated content space. When they figure out how. But it's probably gonna be somebody smarter than me or you."

Ouch. Obv I hope he's wrong. But if he's right, I'm pretty confident that the smarts will be here.

Anybody interested in having a chat, do please mail me on kyle@scoopt.com or buzz me on +44 (0)7092 216363. And since I'm coming over from Bonnie all by myself, I'd really appreciate the company :-)

Cheers

Kyle MacRae

Scoopt

Visit the official 6Sight website

For the most up to date information on the upcomming 6Sight Conference, visit www.6Sight.com.

Registration for 6Sight is still open

Click here to register today.

The most update to date look at who will be speaking at 6Sight

The list of 6Sight speakers seems to grow dailly so check back often for the most up to date list.

This year you'll hear from thought leaders in the imaging, telecommunication and technology industries. For example, you will hear from senior executives at companies including: ActiveSymbols, CAP-XX, Corel Corporation, Cognima, DxO, Digital Railroad, Hewlett-Packard, Johnson Electric, Motorola, Microsoft, Nethra Imaging, PerkinElmer, Splash News & Picture Agency, Sprint, uLocate, Varioptic, and many more.

Allure Fashion Week on TypePad

How do you give exclusive behind the scenes access to Fashion Week? How do you get front row seats to the world's most exclusive Fashion event?

Allure teamed up with ShoZu and the result was a blog on TypePad that anyone in the world can experience.

Experience the drama of high fashiion yourself at allurebackstage.com.

2006 Vans Warped Tour on Buzznet

Everyone wants to go the Vans Warped Tour, but there are only so many tickets to go around. How do you help an avid fan feel like they're at the show or behind the scenes with their favorite band? Give the talent a ShoZu phone and some Buzznet real estate is what we did.

The Vans Warped Tour community exploded when fans were asked to submit their own content to the site!

Check out the site at www.buzznet.com/buzzwords/theoutcrowd.